Lapsed Donor Reactivation


Overview: Client was experiencing a shrinkage in their 0-12 month donor file. To help increase their current donor file and reverse the downward trend, DCCI conducted a lapsed donor (13-48 month) and deep lapsed donor (49-85 month) reactivation campaign with a Breakeven Agreement in place to eliminate the risk for the client. See how many donors were reactivated at virtually no [...]

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