Full Color vs. Black & White Letter Fulfillment Package

Full Color vs. Black & White Letter Fulfillment Package2018-10-16T15:01:09+00:00

Project Description

Overview: Client needed to reduce their telefundraising costs without sacrificing results. A test was conducted where donors were mailed a black & white letter package instead of the clients tried-and-true full color package.

Does lack of color make a difference? Should you test against your controls? Download the Case Study now to learn more.

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