Recruiting donors to become on-going contributors via monthly pledge letter or automatic credit card/ACH has become an increasingly important strategy for nonprofits as they can provide a reliable steady stream of income while bonding donors more closely to their missions. The objective of sustainer recruitment through outbound telefundraising is to increase their giving by engaging them to commit to a regular (monthly) contribution.
Telefundraising can actually be an effective way to recruit large numbers of sustainers from within a Housefile. There are many factors that impact whether or not a monthly sustainer campaign is successful (offer, appeal, timing, ask arrays, etc.). Two of the most important considerations are Audience selection and Evaluating performance and ROI on an annualized basis.