Lapsed Donor Reactivation

Overview: Client was experiencing a shrinkage in their 0-12 month donor file. To help increase their current donor file and reverse the downward trend, DCCI conducted a lapsed donor (13-48 month) and deep lapsed donor (49-85 month) reactivation campaign with a Breakeven Agreement in place to eliminate the risk for the client.

See how many donors were reactivated at virtually no cost!

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‘Teleresponsive’ Donor Performance After Being Reactivated On A Lapsed Campaign

Overview: Client was in need of additional net revenue for a mission project. As a strategic marketing partner, DCCI recommended contacting the ‘teleresponsive’ donors over the phone (i.e. donors who have contributed a gift on a prior telemarketing campaign).

See how their teleresponsive donors performed.

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12-Month Value of Recently Reactivated Lapsed Donors

Overview: What is the 12-month giving behavior (through all fundraising channels) of lapsed donors after they are contacted over the phone?

See the exciting results!

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Annualized ROI From Converting 1X Donors To Monthly Sustainers

Overview: Client was looking to grow their monthly giving program over the telephone while breaking even on telefundraising costs within a 12 month period.

See to see how we did.

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Lapsed Reactivation on an Emergency Hurricane Appeal

Overview: Unfortunately, disasters can happen at a moment’s notice. This was evident when Hurricane Matthew ravished Haiti in October of 2016. To assist one of our humanitarian clients, DCCI launched a lapsed donor reactivation campaign within 48 hours of the hurricane.

Find out how we did.

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Pre-Recorded Voice Broadcast on a Lapsed Donor Reactivation Campaign

Overview: What is the impact of transmitting an outbound, “thank you” voice broadcast to lapsed donors who pledged a gift on a telefundraising campaign?

View the results now

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Monthly Donor Upgrading

Overview: Client was looking to increase the average gift of their existing monthly donors.

Find out how asking for an ‘upgraded’ amount over the telephone impacted their monthly average gift.

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Annualized ROI – Monthly Sustainer Recruitment (low dollar donors)

Overview: Due to the clients success with upgrading existing low dollar monthly donors, they tested a telefundraising campaign where the select included low dollar donors ($5+). Their goal was to breakeven on the campaign by month 15.

Did we meet their goal? Find out now.

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Pre-Recorded “Thank You” Voice Broadcast in Follow-up to a Telefundraising Pledge

Overview: Client was looking for a cost effective way to improve their fulfillment rates. DCCI transmitted a simple “thank you” voice broadcast after they pledged their comitment over the telephone.

Did it work? Download the Case Study now to learn more.

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Full Color vs. Black & White Letter Fulfillment Package

Overview: Client needed to reduce their telefundraising costs without sacrificing results. A test was conducted where donors were mailed a black & white letter package instead of the clients tried-and-true full color package.

Does lack of color make a difference? Should you test against your controls? Download the Case Study now to learn more.

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