Overview: Client was experiencing a shrinkage in their 0-12 month donor file. To help increase their current donor file and reverse the downward trend, DCCI conducted a lapsed donor (13-48 month) and deep lapsed donor (49-85 month) reactivation campaign with a Breakeven Agreement in place to eliminate the risk for the client.
See how many donors were reactivated at virtually no cost!
‘Teleresponsive’ Donor Performance After Being Reactivated On A Lapsed Campaign
Overview: Client was in need of additional net revenue for a mission project. As a strategic marketing partner, DCCI recommended contacting the ‘teleresponsive’ donors over the phone (i.e. donors who have contributed a gift on a prior telemarketing campaign).
Lapsed Reactivation on an Emergency Hurricane Appeal
Overview: Unfortunately, disasters can happen at a moment’s notice. This was evident when Hurricane Matthew ravished Haiti in October of 2016. To assist one of our humanitarian clients, DCCI launched a lapsed donor reactivation campaign within 48 hours of the hurricane.
Annualized ROI – Monthly Sustainer Recruitment (low dollar donors)
Overview: Due to the clients success with upgrading existing low dollar monthly donors, they tested a telefundraising campaign where the select included low dollar donors ($5+). Their goal was to breakeven on the campaign by month 15.
Full Color vs. Black & White Letter Fulfillment Package
Overview: Client needed to reduce their telefundraising costs without sacrificing results. A test was conducted where donors were mailed a black & white letter package instead of the clients tried-and-true full color package.
Does lack of color make a difference? Should you test against your controls? Download the Case Study now to learn more.