Full Color vs. Black & White Letter Fulfillment Package

Overview: Client needed to reduce their telefundraising costs without sacrificing results. A test was conducted where donors were mailed a black & white letter package instead of the clients tried-and-true full color package.

Does lack of color make a difference? Should you test against your controls? Download the Case Study now to learn more.


‘Teleresponsive’ Donor Performance After Being Reactivated On A Lapsed Campaign

Overview: Client was in need of additional net revenue for a mission project. As a strategic marketing partner, DCCI recommended contacting the ‘teleresponsive’ donors over the phone (i.e. donors who have contributed a gift on a prior telemarketing campaign).

See how their teleresponsive donors performed.