The year 2020 was full of challenges … and opportunities. While the world came to a standstill due to a deadly virus, it also severely impacted customer needs and expectations, augmenting several changes in the customer service industry. Today, more and more customers are adopting digital and leaning toward personalized experiences. So, the customer service trends are changing with it. Some of the key customer service trends that are going to change the call center industry in 2021 and beyond are:
In 2021, we will see companies putting a lot more attention on self-service. It’s time companies start seeing self-service as an integral part of the customer journey and not just as a deflection strategy. With customers turning to Google or Alexa to resolve their issues, self-service is inevitable. Now is the time to think if companies want to join the bandwagon and provide their customers with good-quality self-service solutions or let them go elsewhere.
Focus on customer journey:
While contact centers still use their metrics to focus on individual interactions like handling time, on-hold time, and first contact resolution, we see a change in that behavior. Rather than measuring individual interactions, call centers like Ameridial are also working on using their metrics to look at customers’ value in their entire lifetime. At Ameridial, we prefer to deliver an excellent experience to each customer at every touchpoint throughout their journey.
Better data analysis:
Today, knowing your customer is becoming the key to success. Companies today have access to huge data on the likes and dislikes of each customer. Now is the time to use those data to create personalized offers to improve customer relationships and boost revenue.
A paradigm shift towards digital:
Due to the recent pandemic, many industries have shifted their mode of interaction with their customers. With more customers adopting digital, companies have green-lighted their digital customer service. These companies will need support to carry on with their digital customer interaction. As a result, social media customer service, chat support, and app-based customer support will be on the rise.
Customers today want to interact with a brand using a preferred contact channel, and they want the process of contacting to be simple and easy. Rather than going through a number of options, they want a one-click solution that will connect them to a human agent or to a proficient bot. in 2021 and beyond, we will see more such simple and streamlined customer service solution that reduces the work of a customer. After all, customer service is all about helping customers reach a resolution faster.
These are some of the most important customer service trends we will see in 2021 and beyond. By following these trends, any company can enhance customer service quality and deliver a better customer experience.
If you do not have an efficient customer service team that can incorporate these trends, hiring a resourceful contact center outsourcing service provider like Ameridial can help you achieve the same goal. With over 30 years of experience in the customer service industry, we can help you deliver multichannel and omni-channel customer service, ensuring a greater customer experience. To know more about our call center services, contact us today!