Overview: Client was experiencing a shrinkage in their 0-12 month donor file. To help increase their current donor file and reverse the downward trend, DCCI conducted a lapsed donor (13-48 month) and deep lapsed donor (49-85 month) reactivation campaign with a Breakeven Agreement in place to eliminate the risk for the client.
Click the Case Study now to see how many donors were reactivated at virtually no cost!
‘Teleresponsive’ Donor Performance After Being Reactivated On A Lapsed Campaign
Overview: Client was in need of additional net revenue for a mission project. As a strategic marketing partner, DCCI recommended contacting the ‘teleresponsive’ donors over the phone (i.e. donors who have contributed a gift on a prior telemarketing campaign).
Click the Case Study to see how their teleresponsive donors performed.
Lapsed Reactivation on an Emergency Hurricane Appeal
Overview: Unfortunately, disasters can happen at a moment’s notice. This was evident when Hurricane Matthew ravished Haiti in October of 2016. To assist one of our humanitarian clients, DCCI launched a lapsed donor reactivation campaign within 48 hours of the hurricane.
Annualized ROI – Monthly Sustainer Recruitment (low dollar donors)
Overview: Due to the clients success with upgrading existing low dollar monthly donors, they tested a telefundraising campaign where the select included low dollar donors ($5+). Their goal was to breakeven on the campaign by month 15.
Did we meet their goal? Click the Case Study to learn more.